Paige Paulson

Account Supervisor

“There’s no question the media landscape is changing. We have to work hard to earn our way into the limited traditional media space and be diligent about filtering out the “noise” in the social media space to create value for our clients.”

Originally from Minneapolis, Paige moved to Chicago and joined SCC | Grossman in May 2007, just days after her graduation from the University of Wisconsin-Madison. Paige received a hands-on introduction to public relations and advertising from the School of Journalism at UW-Madison. Her role as an intern at SCC Grossman earned her a permanent position as Account Executive in November 2007.

Over the past few years, Paige has worked mainly on PR projects, but also has gained significant knowledge of broader agency projects. Paige has traditional PR knowledge as a well as being an online buzz guru. She’s an expert in generating consumer and expert product reviews, building relationships with bloggers and effectively using social media to connect with influencer groups.

Paige has led successful social media campaigns for RC2 Corp., McCain Foods, KICKER Audio, Cobra Electronics and Healthy Ones lunchmeat. She is very knowledgeable about the “dos” and “don’ts” of online PR programs and her success with digital campaigns has made her a strong believer in the power of social media.

Paige earned bachelor’s degrees in journalism and mass communication with an emphasis in strategic communication. When not working, Paige loves spending time at her family’s Northwoods cabin in Osceola, Wis., and making an annual ski pilgrimage to Copper Mountain, Colo.