SCC has produced a new national TV campaign for optionsXpress, a leader in online options and futures trading with more than $7 billion in customer assets and 370,000 customers. The commercial challenges retail traders to buck the status quo in online trading and embrace the company’s innovative trading tools and options focus. The commercial broke in early January and is airing on multiple networks. optionsXpress is a member of FINRA, SIPC, and NFA.
News Archive
SCC Launches New National TV Campaign for optionsXpress
Thursday Jan. 13th, 2011
SCC has produced a new national TV campaign for optionsXpress, a leader in online options and futures trading with more than $7 billion in customer assets and 370,000 customers. The commercial challenges retail traders to buck the status quo in online trading and embrace the company’s innovative trading tools and options focus. The commercial [...]
SCC launches new website redesign for New Chapter, Inc.
Friday Jan. 7th, 2011
SCC has launched a completely redesigned website for New Chapter, Inc., the category leader in organic vitamins and supplements. The redesigned newchapter.com will continue to serve as the brand’s communications hub–integrating best-in-class design and content to deliver a user experience consistent with New Chapter’s premium position and highly involved consumer target. As AOR for [...]
SCC has launched a completely redesigned website for New Chapter, Inc., the category leader in organic vitamins and supplements. The redesigned newchapter.com will continue to serve as the brand’s communications hub–integrating best-in-class design and content to deliver a user experience consistent with New Chapter’s premium position and highly involved consumer target. As AOR for New Chapter, this is SCC’s second redesign in 4 years for the Brattleboro, Vermont-based company.
Visit newchapter.com
Allen Edmonds Shoes Names SCC|Grossman Fashion PR Agency
Tuesday Jan. 4th, 2011
Leading men’s classic business and weekend wear shoe company Allen Edmonds, has hired SCC’s PR unit to champion its resurgence on the US fashion scene. The “Great American Shoe Company” designs and produces premium quality shoes for American Presidents, Fortune 500 CEOs and style conscious “young men in a hurry.” The PR effort [...]
Leading men’s classic business and weekend wear shoe company Allen Edmonds, has hired SCC’s PR unit to champion its resurgence on the US fashion scene. The “Great American Shoe Company” designs and produces premium quality shoes for American Presidents, Fortune 500 CEOs and style conscious “young men in a hurry.” The PR effort will include fashion publicity, blogger outreach and A-list seeding.
SCC’s “Carols For Kids” raises nearly $10,000 for WGN’s Neediest Kids Fund
Wednesday Dec. 22nd, 2010
SCC’s “Carols For Kids” raised nearly $10,000 for WGN’s Neediest Kids Fund on December 16th in Chicago. Check out our team “dancin’ and prancin’” in Pioneer Square on Michigan Avenue with WGN DJ John Williams. Thanks to all for your incredible support!
Watch the Video»
SCC’s “Carols For Kids” raised nearly $10,000 for WGN’s Neediest Kids Fund on December 16th in Chicago. Check out our team “dancin’ and prancin’” in Pioneer Square on Michigan Avenue with WGN DJ John Williams. Thanks to all for your incredible support!
Schafer Condon Carter to “Carol for Kids.”
Wednesday Dec. 15th, 2010
SCC is taking to the streets to raise money for WGN Radio’s Neediest Kids Fund. Caroling will take place in Pioneer Square outside the WGN Studios from 12:30-1:30pm on December 16th. Listen to the John Williams show on AM 720 or come downtown to join us in song!
WGN Radio’s Neediest Kids Fund is a fund [...]
SCC is taking to the streets to raise money for WGN Radio’s Neediest Kids Fund. Caroling will take place in Pioneer Square outside the WGN Studios from 12:30-1:30pm on December 16th. Listen to the John Williams show on AM 720 or come downtown to join us in song!
WGN Radio’s Neediest Kids Fund is a fund of the McCormick Foundation and assists children and youth year-round by supporting non-profit agencies that feed hungry children and provide stay-in-school and job preparation programs for at-risk youth with 100% of dollar contributions going to the service of our community.
Checkout WGN Radio’s Neediest Kids Fund online at http://goo.gl/EmZ4L and donate!
SCC Launches New Global Campaign for Rotary International
Wednesday Dec. 8th, 2010
Star-studded TV campaign hopes to push for final eradication of polio throughout the planet…
SCC Launches New Digital Work and Introduces a New Character for Trolli Candy
Monday Dec. 6th, 2010
SCC recently launched a new website for Trolli Candy, introducing a new character, the Trolli Troll. The website features the Troll in three humorous videos depicting teenage boys in awkward situations that end up requiring help from the Trolli Troll. In addition to the website, the new digital work includes [...]
SCC recently launched a new website for Trolli Candy, introducing a new character, the Trolli Troll. The website features the Troll in three humorous videos depicting teenage boys in awkward situations that end up requiring help from the Trolli Troll. In addition to the website, the new digital work includes social media, online advertising and gaming to help further engage teenagers with Trolli Candy and the Trolli Troll.
Beam Global Spirits & Wine Appoints Schafer | Condon | Carter AOR for Laphroaig
Tuesday Oct. 12th, 2010
October 13, 2010 – Chicago – Schafer Condon Carter has been appointed AOR by Beam Global Spirits & Wines for Laphroaig, the leading Islay single malt Scotch whisky in the world. It is a US assignment that will include social media, online advertising and events.
The National Pork Board Adds Foodservice Marketing and Retail Promotional Advertising To Schafer|Condon|Carter’s Consumer Branding Duties
Tuesday Sep. 28th, 2010
Des Moines, Iowa – The National Pork Board announced today that it has expanded the duties of its consumer branding agency Schafer|Condon|Carter to include foodservice marketing and retail promotional advertising.
“By consolidating these marketing efforts with Schafer Condon Carter we’ll be able to better identify and leverage synergies between our consumer brand work and our [...]
Des Moines, Iowa – The National Pork Board announced today that it has expanded the duties of its consumer branding agency Schafer|Condon|Carter to include foodservice marketing and retail promotional advertising.
“By consolidating these marketing efforts with Schafer Condon Carter we’ll be able to better identify and leverage synergies between our consumer brand work and our channel work,” said Jarrod Sutton, Assistant Vice President, Director of Foodservice and Retail for the National Pork Board. “The agency’s proven experience at successfully integrating consumer and trade marketing efforts will be an asset to us moving forward.”
SCC will develop integrated foodservice and promotional marketing communications programs for the National Pork Board including strategic planning, advertising, public relations, and promotional support. The National Pork Board named SCC its consumer-branding agency of record earlier this year following a review.
“We are thrilled to work with the National Pork Board,” said Gail Carter, managing partner of SCC. “Aligning consumer branding with foodservice and promotional marketing will allow us to leverage the brand to its fullest extent and yield great results in the marketplace.”
Prince Sports, Inc. Appoints Schafer | Condon | Carter Advertising Agency Partner
Monday Aug. 30th, 2010
Bordentown, NJ (August 30, 2010) – Prince, global leader in performance tennis equipment, officially announced today that it has selected Schafer|Condon|Carter (SCC) as its new consumer branding agency after an agency review. SCC will be responsible for adding creative and strategic value to all consumer and trade marketing efforts on behalf of the Prince Tennis brand including planning and insights, advertising, digital, retail marketing, and dealer communications. Initial work will focus on creating strong consumer connection to Prince’s breakthrough EXO3 racquet technology and entire performance racquet line.
Bordentown, NJ (August 30, 2010) – Prince, global leader in performance tennis equipment, officially announced today that it has selected Schafer|Condon|Carter (SCC) as its new consumer branding agency after an agency review. SCC will be responsible for adding creative and strategic value to all consumer and trade marketing efforts on behalf of the Prince Tennis brand including planning and insights, advertising, digital, retail marketing, and dealer communications. Initial work will focus on creating strong consumer connection to Prince’s breakthrough EXO3 racquet technology and entire performance racquet line.
“Schafer Condon Carter showed to be the most strategic thinkers with creative expertise and integrated capabilities best suited for our business,” said Zach Perles, vice president of global communications for Prince Sports, Inc. “Prince has a long legacy of game-changing innovation and is a great brand with great products and great people. In SCC we’ve found a partner who we believe will help to combine these three attributes in the most meaningful way to create a powerful, contemporary connection with players around the globe.”
“Just as Prince has helped some of the best athletes in the sport achieve extraordinary results on the court, we look forward to helping the team at Prince unlock the brand’s unlimited potential and win in market,” said David Selby, president of SCC.
About Prince Sports, Inc.
Prince Sports, Inc, based in New Jersey, is a company of racquet sports enthusiasts whose goal is to create cutting edge, functional and technically advanced products that deliver performance benefits for avid players. The Company’s portfolio of brands includes Prince (tennis, squash and badminton), Ektelon (racquetball) and Viking (platform/paddle tennis). The Company has a history of innovation including inventing the first “oversize” and “longbody” racquets, the first “Natural Foot Shape” tennis shoe, the first “multifilament” string and, of course, the first electronic ball machine. Today, Prince markets leading technologies in racquets (EXO3), string (Premier LT), footwear (LightSpeed) and apparel (Aerotech). It has operations on three continents with distribution in more than 100 countries. For more information on players, products or programs please visit www.princesports.com.
About Schafer|Condon|Carter
Schafer Condon Carter is Chicago’s top independent mid-size advertising agency, and one of the fastest growing shops in the U.S. SCC has built its success by challenging the status quo and delivering a tightly orchestrated, fully-integrated brand vision for its clients across an infinite set of consumer touch points. SCC’s work product manifests as powerful brand ideas that drive stakeholder value. A simple mission drives SCC’s entrepreneurial spirit and aggressive, growth-oriented culture: “Think Again.” SCC is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations and SCC|Digital. The agency employs more than 60 people. For more information visit www.sccadv.com.
“Schafer Condon Carter showed to be the most strategic thinkers with creative expertise and integrated capabilities best suited for our business,” said Zach Perles, vice president of global communications for Prince Sports, Inc. “Prince has a long legacy of game-changing innovation and is a great brand with great products and great people. In SCC we’ve found a partner who we believe will help to combine these three attributes in the most meaningful way to create a powerful, contemporary connection with players around the globe.”
“Just as Prince has helped some of the best athletes in the sport achieve extraordinary results on the court, we look forward to helping the team at Prince unlock the brand’s unlimited potential and win in market,” said David Selby, president of SCC.
