How The Chicago Cubs Brand Strategy is Embracing the W

Monday Apr 3 2017

Fast Company takes a look at how the Chicago Cubs brand strategy has evolved, as the team moves from the "lovable losers" to the reigning World Series champs.

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Eastman Chemical Picks SCC For LLumar

Tuesday Mar 28 2017

Eastman Chemical names Schafer Condon Carter (SCC) as its agency of record for the LLumar brand of window tints. Read the article here.

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It's Time to be A Brand Results Agency

Tuesday Jan 17 2017

Up next in our Series, "What I learned in 2016" is an insightful look at the Cubs victory through a marketing lens and the building of Brand Trump - from Tim Condon, CEO/CCO of Schafer Condon Carter: We're in The Most Powerful Business in the World - via The Chicago Egotist

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Advocate Health Care Names Schafer Condon Carter as Agency of Record

Wednesday Jan 11 2017

AdWeek/AgencySpy: By Erik Oster on Jan. 11, 2017 - 11:58 AM

Advocate Health Care has named independent Chicago agency Schafer Condon Carter (SCC) as its agency of record after a review.

“A faith based, not-for-profit health system,” Advocate Health Care is one of the Midwest region’s largest healthcare providers. The organization spent approximately $6 million on measured media in 2015, according to Kantar Media.

“We are very excited to have such a prestigious brand choose SCC as their partner during this important period for healthcare in the US,” SCC managing partner Jim Stadler said in a statement. “We look forward to digging in on the business strategy and planning front and ultimately creating powerful messaging to leverage Advocate’s assets in the marketplace.”

We’re very excited to be partnering with an agency like SCC,” Advocate Health Care senior vice president, CMO Kelly Jo Golson added. “They’re a great fit for our brand and our team.”

SCC makes a significant chunk of its revenue from health-related clients. The shop currently handles wellness assignments for Johnson & Johnson and P&G’s New Chapter brand of vitamins and supplements, and it has previously worked with Northwestern Memorial Hospital, Alexian Brothers Medical Center and HCA.

The agency has also handled advertising for the Chicago Cubs since 2012 in what is almost certainly its most visible work.

Click here to read the article on AgencySpy


Project Santo: How the Cubs documented their World Series moment

Thursday Nov 10 2016

Crain's Chicago tells the story behind SCC's ultimate video tribute for the Cubs historic World Series win. 
Read the article here



Friday Nov 4 2016

CHICAGO, November 4, 2016 -- With the Chicago Cubs heading into the playoffs in late September and no way to predict the outcome, Alison Miller, VP of Marketing for the Windy City’s MLB team, had to think ahead. In addition to creating a new “Fly the W” campaign for the post season, she asked Schafer Condon Carter (SCC), the Cubs agency of record, to consider how to handle a potential World Series victory. It was an off-the-record assignment that had to be secretly planned and executed. SCC's idea was to memorialize the Cubs’ journey to a World Series victory through the eyes of Cubs' fans set to a song from a very famous Cubs fan, Pearl Jam front man Eddie Vedder. His song, "Someday We'll Go All The Way," is a tribute to Cubs fans' passion–and their patience–in pursuit of that elusive World Series Championship.

"Those are truly human moments and emotions that you just can't create. You have to be there. They have to be real," said SCC’s Leroy Koetz, who directed and edited the spot. "Eddie's track as the backdrop for these moments really tells a powerful story."

Shot at dozens of locations throughout Chicago while the Cubs made their playoff run, the 60-second spot incorporates footage lensed at the conclusion of the Cubs dramatic 10th inning Game 7 win in Cleveland. The final edit was finished just a few hours before sunrise that morning.  "We wanted to capture the real, genuine emotion that true, die-hard Cub fans experienced during this amazing run," said SCC Creative Director, Ron Sone. “We thought it was important that we get the real thing at that critical moment.”

SCC’s video production team embedded multiple crews in fans' homes, Chicago bars and even a Wrigleyville fire station to capture the moments as they unfolded. In addition, SCC shot footage at multiple games at Wrigley Field, and also pulled video from network broadcasts, Cubs’ video partner Banner Collective, and Cubs’ in-house video resources.

After launching on social media at 5:00 a.m. Thursday morning, the spot was viewed millions of times within a few hours. Its reach was extended dramatically as it was picked up as a news story and played nationally on the Today Show, ESPN and on broadcast media around the country.

"The Chicago Cubs are a great American story," said SCC Managing Partner, Jim Stadler. "It goes way beyond Chicago. The Cubs are a global brand at this point and winning it all this year is a source of joy and inspiration for millions of people."

SCC’s work on for the Cubs also included the World Series Parade and celebration in Chicago. "Sleep is going to have to wait," said Molly Gilles, SCC Senior Account Executive. "But this is all so exciting, you want to soak up every minute of it."

"We began this journey with the Cubs four seasons ago," said Michael Dorich, SCC Creative Director. "We’ve been bleeding Cubby blue every day working with this great team and absolutely loving it. To have the Cubs bring home a World Series Championship is more than we could ask for - we couldn't be more proud."

Click here to view the Chicago Cubs World Series Victory Spot.



Monday Sep 19 2016

The Cubs clinched the Central Division late last Thursday night which triggered the release of a new TV commercial created by SCC designed to get Cubs fans excited for the playoffs in October. It certainly did the job. The spot is now at over 2 million views with tens of thousands of shares, and has driven national media reports across sports, entertainment and news networks.

SCC's creative and production teams shot emotion-filled scenes throughout the city and Wrigley Field to create the spot, but the thing that really got fans--and media--engaged was the idea of using injured Cubs player Kyle Schwarber as talent for the commercial. Schwarber narrates throughout the commercial and is revealed at the end with a poignant delivery of the final line, "Well, you get the idea," an understated reference to the Cubs' goal of winning their way through the playoffs to the World Series.

The spot was created by SCC creative directors Ron Sone and Michael Dorich, and directed by SCC's Leroy Koetz.  Editorial was handled by Conspiracy with VFX and color correction from The Mill and CRC providing the final audio mix.

View the spot here.


SCC, Ad Council & FEMA launch campaign ahead of National Preparedness Month

Thursday Sep 1 2016

As part of the national Ready Campaign, SCC partnered with the Federal Emergency Management Agency (FEMA) and Ad Council to invite families to create emergency plans through an integrated PSA campaign.

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First Midwest Bank “MOMENTUM MAKERS” Campaign

Monday Aug 29 2016

SCC and First Midwest continue to build momentum with new TV, Pre-Roll, Print, Digital & OOH

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“Drawn Solo” Campaign

Friday Aug 12 2016

It’s all about the Red Cup in new campaign from Solo and SCC

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