Schafer | Condon | Carter

Chicago’s fast-growing independent shop reaches $150MM in billings.

Chicago, IL (October 13, 2009) – Schafer Condon Carter (SCC), one of Chicago’s fastest-growing independent integrated marketing agencies, marks its 20th year in business—and 20th year of consecutive growth—in October. Founded in 1989 with “two guys, zero clients and one apartment”, SCC will this year, in what has been a very difficult economy for most agencies, exceed $150MM in client billings across a wide range of brands, categories and channels.

SCC has earned a reputation for its scrappy, entrepreneurial approach to producing powerful brand ideas and non-traditional thinking. The agency’s client roster has grown to include Armour-Eckrich, Brunswick Corp., Solo Cup Company, New Chapter Organics, General Mills, McCain Foods, Land ‘O Lakes, Garvey’s Office Products, PepsiAmericas, Cobra Electronics, Kicker Audio, GoodFoods Group and ConAgra Foods.  Most recently, SCC was named brand agency of record for Buffets, Inc.’s portfolio of casual dining chains.

“There have been dramatic shifts in the business environment during the past two decades,” said Tim Condon, chief executive officer of Schafer Condon Carter. “But one thing that’s remained constant is marketers’ quest for fresh, innovative and creative thinking.”

At the core of the SCC’s success is its entrepreneurial culture.  In 2005, that inventive spirit resulted in the founding of West Loop Beverage, Inc., a brand incubator and marketer in the highly competitive soft drink category. West Loop’s first brand launch was Hogwash Juice Drinks, a line of fruity 10-net-carb, 35-calorie fruit drinks aimed at Moms with children 6-12.  Its distribution quickly spread throughout the Midwest and central plains states and the brand will sell over 6 million units in 2010.

Hogwash’s fast rise attracted the attention of Wis-Pak, a major bottling operation that packs Pepsi products for a network of Pepsi distributors.  What initially started as a packing and distribution partnership led to an offer from Wis-Pak to buy the brand outright. The sale of the Hogwash brand to Wis-Pak, which closed in September, is the second brand that SCC’s West Loop unit has successfully incubated and sold.

“One of the best testaments to the success of SCC’s entrepreneurial agency culture is our West Loop venture, where we are both the client as well as the agency.” says Condon. “It’s unique that, as an agency, we are inventing and building brands that are thriving in difficult market conditions while competing against major players like Coke and Pepsi. I’m very, very proud of our accomplishments because there is, perhaps, no tougher, more crowded category to compete in.”

SCC was launched as an integrated concept and has expanded its service offerings organically to include advertising, public relations, promotions, sponsorships and events, digital, and in-house studio production. Wholly owned operating units—including SCC|Grossman Public Relations, SCC|Digital and SCC|Gravitas—provide marketing counsel and integrated brand messaging stewardship across an infinite set of consumer touch points.

The Buffets Inc. assignment marked the fourth significant client win for SCC in 2009 and over $50 million in new billings in the last 12 months. In 2008, the agency announced multi-brand wins from Armour-Eckrich Meats, Cobra Electronics, Kicker Audio, GoodFoods Group, Garvey’s Office Products, and Land O’Lakes Foodservice.  SCC also expanded creative capabilities via its acquisition of Romani Bros.

About Schafer|Condon|Carter

SCC is a leading privately held, integrated marketing services agency with a proven history of producing results-focused programs. SCC is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event Marketing.  The agency employs more than 60 people. For more information visit www.sccadv.com.

Contacts:

Liane Adduci-Urevig
312.994.2451
liane@ad-publicrelations.com

Brad Drew
312.994.2452
brad@ad-publicrelations.com

Broadcast and radio ads feature original music and jingle.

Chicago, IL (July 13, 2009) – Ryan’s® Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort.  The integrated campaign was created by marketing agency of record Schafer Condon Carter (SCC) and features original music and a proprietary jingle.

The integrated campaign is part of Ryan’s system-wide branding effort to help re-define and distinguish the casual dining chain’s unique brand personality and restaurant experience. Television (:30 and :15) and radio (:30) spots will run beginning in July.  Ads feature “Whadja Get?,” an original song that defines the Ryan’s buffet experience. The marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will also include Hispanic versions of key elements.  Ryan’s will also launch an employee marketing effort that features ring tones, screensavers, videos, and musical greeting cards.

“This campaign gives a distinct brand voice to the Ryan’s restaurant experience,” said Mike Andrews, chief executive officer of Buffets, Inc. “It celebrates both the emotional and functional benefits of Ryan’s unique platform in a way that will resonate with our customers. The spirit of Ryan’s personality is expressed in every vertical element of this campaign.”

“We set out to create a brand strategy and an integrated marketing program that differentiates Ryan’s and conveys their commitment to providing high quality, freshly made meals for the entire family,” said Tim Condon, SCC’s managing partner. “This campaign will engage consumers at multiple touch points and make them want to be a part of the terrific Ryan’s experience.”

About Buffets Holdings

Buffets Holdings is the parent company of Buffets, Inc., the nation’s largest steak-buffet restaurant company, which currently operates 533 restaurants in 38 states, comprised of 523 steak-buffet restaurants and 10 Tahoe Joe’s Famous Steakhouse® restaurants, and franchises 14 steak-buffet restaurants in six states. The restaurants are principally operated under the Old Country Buffet®, HomeTown Buffet®, Country Buffet ®, Ryan’s® and Fire Mountain® brands. Buffets, Inc. employs more than 30,000 team members and serves more than 160 million customers annually. For more information, please visit www.buffet.com and www.ryansrg.com.

About Schafer|Condon|Carter

SCC is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra, Solo Cup and National Cattlemen’s Beef Association.  SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event Marketing.  The agency employs more than 70 people. For more information visit www.sccadv.com.

Campaign Creative Credits

Client/Brand:    Buffets, Inc/Ryan’s Grill Buffet and Bakery
Client Brand Manager:     Karlin Linhardt
Agency:     Schafer|Condon|Carter
Executive Creative Director:    Bernie Pitzel
Copywriter:    Denny Hebson
Art Director:    Cristen Young
Agency Producer:    Leroy Koetz
Production Company:    Schafer|Condon|Carter
Director:     Leroy Koetz
Graphics House:     Protoculture
Editorial House:    Nolan Post
Sound Design & Mix:    Jim Annerino
Photographer/Illustrator:    David Deahl (Food) and Billy Velton (Lifestyle)

The campaign features “Whadja Get?”: Original Music written by Bernie Pitzel and co-directed by SCC/Director Leroy Koetz and Bernie Pitzel.

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Contacts:
Liane Adduci for Schafer|Condon|Carter
312.994.2451
liane@ad-publicrelations.com

Brad Drew for Schafer|Condon|Carter
312.994.2452
brad@ad-publicrelations.com

Bare™ by Solo® offers Consumers Single-Use Products made with Renewable, Recycled or Compostable Materials

CHICAGO, Il., May 20, 2009 – Solo Cup Company has launched an integrated marketing effort to introduce Bare™ by Solo® plates and cups made with renewable materials like sugarcane, bamboo or corn. Bare by Solo is designed for consumers seeking an eco-forward™ option when purchasing single-use products – and who also want to bring style and durability to the table. Bare by Solo is the industry’s first full line of single-use products for restaurants and consumers made with renewable, recycled or compostable materials.

The campaign developed by Schafer|Condon|Carter, a leading privately held integrated marketing agency, will include television, print and online communications.  The launch kicks off in a big way with Bare by Solo products featured in a segment of The Martha Stewart Show airing Wednesday, May 20.

To make a bigger impact, and to demonstrate its commitment to supporting consumer education about litter prevention, waste reduction, recycling and community beautification, Bare by Solo is the category-exclusive national sponsor of Keep America Beautiful® and its Great American Cleanup™.
Eco-forward™ is a term unique to Solo Cup Company and was created to express the Company’s ongoing commitment to developing greener alternatives that contribute to a more environmentally sustainable future.

About Solo Cup Company

Solo Cup Company is a $1.8 billion company exclusively focused on the manufacture of single-use products used to serve food and beverages for the consumer/retail, foodservice and international markets. Solo has broad product offerings available in paper, plastic, foam, post-consumer recycled content and renewable materials, and creates brand name products under the Solo®, Sweetheart® and Bare™ by Solo® names. The Company was established in 1936 and has a global presence with facilities in Canada, Europe, Mexico, Panama and the United States.
To learn more about the Company, visit www.solocup.com.

About Schafer|Condon|Carter

SCC is a leading privately held, integrated marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Armour-Eckrich, Buffets, Inc., Garvey’s Office Products, GoodFoods Group, Land O’Lakes Foodservice, Brunswick Corp., General Mills, McCain Foods, ConAgra Foods, Solo Cup and National Cattlemen’s Beef Association.  SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event Marketing.  The agency employs more than 60 people. To learn more about SCC, visit www.sccadv.com.

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Contacts:

Liane Adduci for Schafer|Condon|Carter
312.994.2451
liane@ad-publicrelations.com

Brad Drew for Schafer|Condon|Carter
312.994.2452
brad@ad-publicrelations.com

Creative Credits
Client/Brand:    Solo Cup Company
Client Brand Manager:    Kim Healy/VP Marketing
Agency:    Schafer|Condon|Carter
Chief Creative Officer:    Suzanne Martineau
Copywriter:    Suzanne Martineau
Art Director:    Colin Smith and Leroy Koetz
Agency Producer:    Leroy Koetz
Director:    Leroy Koetz
Graphics House:    Sol Design

CHICAGO, May 11 /PRNewswire/ — Tim Condon, chief executive officer of Schafer Condon Carter (SCC), announced today that the agency has appointed veteran marketing and advertising executive David Selby as president. This newly created post was established to expand the agency’s executive team and respond to the needs of the agency’s growing roster of marketers.

Selby, 52, is charged with fueling and managing agency growth including refining processes for maintaining SCC’s superior creative product, integrated idea-driven approach, and unique entrepreneurial culture.

Selby most recently served as executive director and co-leader of the marketing officers practice for global executive search firm Russell Reynolds Associates. Prior to that, he served as the first chief marketing officer for Potbelly Sandwich Works, helping to double the company’s size during his tenure. From 1997 to 2002, Selby was with Sears, Roebuck and Co., where he served in several senior marketing roles, eventually becoming the company’s top marketing officer. His marketing career began at Leo Burnett where he spent 18 years working on leading brands including McDonald’s, Walt Disney and Miller Brewing.

“As SCC strives to best meet the evolving needs of our client partners, David’s experience as a successful client-side marketer will be an invaluable additional asset to their businesses,” said Condon. “His agency background on some of the world’s top brands will also be of great value to SCC as we continue on our path of steady growth.”

“I’m extremely excited to be joining SCC’s leadership team,” says Selby. “With its spirited entrepreneurial culture, outstanding creative product and organically integrated business model, SCC is uniquely positioned to provide the kind of thinking and approach that brand marketers are looking for right now. I look forward to helping to build on their legacy of trusted business counsel and highly creative thinking.”

Schafer Condon Carter is one of Chicago’s fastest growing integrated marketing agencies. The agency has experienced a run of new brand assignments recently, including last week’s announcement of an agency of record assignment on the Buffets, Inc. Ryan’s(R) Grill, Buffet and Bakery brand.

SCC wrapped up 2008-its 19th consecutive year of growth-by announcing new business from Garvey’s Office Products, GoodFoods Group, Land O’Lakes Foodservice and being named agency of record for Armour-Eckrich. The agency also expanded its creative capabilities following its acquisition and integration of Romani Bros. into its integrated network of marketing units.

About David Selby

David Selby is an accomplished consumer and retail marketing and advertising executive who has served as the Chief Marketing Officer for two companies – Sears, Roebuck and Co. and Potbelly Sandwich Works. Prior to these roles, David spent over 18 years in the advertising agency business with The Leo Burnett Company, where he led several major accounts, including McDonald’s, Walt Disney and Miller Brewing.

Most recently, David served as an Executive Director and Co-Leader of the Marketing Officers Practice for the global executive search firm Russell Reynolds Associates. David is an expert brand strategist and marketer and has helped build some of the world’s most powerful brands.

He serves on the Executive Committee and chairs the Marketing Committee of the YMCA of Metropolitan Chicago, one of the Midwest’s largest not-for-profit human service providers. David holds a BA from Amherst College and an MBA from Northwestern University’s Kellogg Graduate School of Management.

Selby lives in Glenview, IL with his wife Laura and three children.

About Schafer|Condon|Carter

SCC is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra Foods, Solo Cup and National Cattlemen’s Beef Association. SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event
Marketing. The agency employs more than 60 people. To learn more about SCC, visit www.sccadv.com.

SOURCE Schafer

Website: http://www.sccadv.com
Contact: Liane Adduci, +1-312-994-2451, liane@ad-publicrelations.com, or Brad Drew, +1-312-994-2452, brad@ad-publicrelations.com, both for Schafer|Condon|Carter

New executive post created in response to growing client roster and opportunities.

Chicago, IL (May 11, 2009) – Tim Condon, chief executive officer of Schafer Condon Carter (SCC), announced today that the agency has appointed veteran marketing and advertising executive David Selby as president. This newly created post was established to expand the agency’s executive team and respond to the needs of the agency’s growing roster of marketers.

Selby, 52, is charged with fueling and managing agency growth including refining processes for maintaining SCC’s superior creative product, integrated idea-driven approach, and unique entrepreneurial culture.

Selby most recently served as executive director and co-leader of the marketing officers practice for global executive search firm Russell Reynolds Associates.  Prior to that, he served as the first chief marketing officer for Potbelly Sandwich Works, helping to double the company’s size during his tenure. From 1997 to 2002, Selby was with Sears, Roebuck and Co., where he served in several senior marketing roles, eventually becoming the company’s top marketing officer.  His marketing career began at Leo Burnett where he spent 18 years working on leading brands including McDonald’s, Walt Disney and Miller Brewing.

“As SCC strives to best meet the evolving needs of our client partners, David’s experience as a successful client-side marketer will be an invaluable additional asset to their businesses,” said Condon.  “His agency background on some of the world’s top brands will also be of great value to SCC as we continue on our path of steady growth.”

“I’m extremely excited to be joining SCC’s leadership team,” says Selby.  “With its spirited entrepreneurial culture, outstanding creative product and organically integrated business model, SCC is uniquely positioned to provide the kind of thinking and approach that brand marketers are looking for right now. I look forward to helping to build on their legacy of trusted business counsel and highly creative thinking.”

Schafer Condon Carter is one of Chicago’s fastest growing integrated marketing agencies. The agency has experienced a run of new brand assignments recently, including last week’s announcement of an agency of record assignment on the Buffets, Inc. Ryan’s® Grill, Buffet and Bakery brand.

SCC wrapped up 2008—its 19th consecutive year of growth—by announcing new business from Garvey’s Office Products, GoodFoods Group, Land O’Lakes Foodservice and being named agency of record for Armour-Eckrich.  The agency also expanded its creative capabilities following its acquisition and integration of Romani Bros. into its integrated network of marketing units.

About David Selby

David Selby is an accomplished consumer and retail marketing and advertising executive who has served as the Chief Marketing Officer for two companies – Sears, Roebuck and Co. and Potbelly Sandwich Works. Prior to these roles, David spent over 18 years in the advertising agency business with The Leo Burnett Company, where he led several major accounts, including McDonald’s, Walt Disney and Miller Brewing.

Most recently, David served as an Executive Director and Co-Leader of the Marketing Officers Practice for the global executive search firm Russell Reynolds Associates. David is an expert brand strategist and marketer and has helped build some of the world’s most powerful brands.

He serves on the Executive Committee and chairs the Marketing Committee of the YMCA of Metropolitan Chicago, one of the Midwest’s largest not-for-profit human service providers. David holds a BA from Amherst College and an MBA from Northwestern University’s Kellogg Graduate School of Management.

Selby lives in Glenview, IL with his wife Laura and three children.

About Schafer|Condon|Carter

SCC is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra Foods, Solo Cup and National Cattlemen’s Beef Association.  SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event Marketing.  The agency employs more than 60 people. To learn more about SCC, visit www.sccadv.com.

# # #

Contacts:

Liane Adduci for Schafer|Condon|Carter
312.994.2451
liane@ad-publicrelations.com

Brad Drew for Schafer|Condon|Carter
312.994.2452
brad@ad-publicrelations.com

Popular brand targets upscale market under Good Foods Group ownership.

Chicago, IL (March 17, 2009) – Schafer Condon Carter (SCC), one of Chicago’s fastest growing integrated marketing agencies, helps Good Foods Group to re-launch popular Chef Earl’s brand and product line. The effort aims to target the upscale food shopper while leveraging the brand’s strong heritage and maintaining its loyal following.

“The Chef Earl’s brand is all about celebrating the best nature has to offer,” says Kurt Penn, president of Good Foods Group. “That means respecting our planet and the people who buy our products. That message is resonating with a growing number of quality-conscious consumers.”

The Chef Earl’s brand was born in 1988, when Earl left his restaurant job to create the revolutionary line of fresh foods without artificial flavors, colors or preservatives. His salsas and humus developed a small, fiercely loyal following in the Chicago market.  In 2007 Chicago-based Good Foods Group, longtime pioneers in the natural food industry, purchased the brand and continues Earl’s commitment to all-natural ingredients and environmentally responsible operations.

SCC’s initial efforts focused on the redesign of the Chef Earl’s brand including the environmentally-friendly redesign of packaging for the complete product line. The agency is involved in all aspects of the business including branding, packaging, advertising, promotion, online, PR and new product development. SCC was named marketing agency of record for Good Foods Group in 2008.

“Chef Earl’s distinct and rich socially conscious heritage provided SCC with a great creative starting point,” said Tim Condon, managing partner of SCC. “Good Foods Group is looking to reach more consumers in their highly-competitive category, and we think this initial brand work is a solid foundation for future business-building efforts.”

About GoodFoods Group

GoodFoods Group, established in 2007, was created as a new type of fresh food company-one that put real value on respecting both people and the planet.  GoodFoods Group creates fresh, all natural foods with a true social conscience. To learn more about Good Foods Group, please visit their website at www.goodfoods.com.

About Schafer|Condon|Carter

Schafer Condon Carter is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., Armour-Eckrich Meats, General Mills, Kicker Audio, Cobra Electronics, McCain Foods, ConAgra, Solo Cup and National Cattlemen’s Beef Association. SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Marketing. To learn more about SCC, visit www.sccadv.com.

# # #

Contacts:
Liane Adduci for Schafer|Condon|Carter
312.994.2451
liane@ad-publicrelations.com
Brad Drew for Schafer|Condon|Carter
312.994.2452
brad@ad-publicrelations.com
Chef Earl’s/page 3

Creative Statement

Good Foods Group wanted to reinvigorate and relaunch its Chef Earl’s
Brand – focusing on fresh, all-natural ingredients, gourmet quality, and incredible flavor. The packaging developed by SCC brings these elements to life on the shelf: rich colors and illustrations evocative of the all-natural ingredients, a classic but contemporary look to recall a time when everything was fresh and good, and recycled papers and soy-based inks – all of which are consistent with GoodFoods Group’s philosophy and approach to business.

Creative Credits

Client/Brand:    Good Foods Group/Chef Earl’s
Client Brand Manager:    Kurt Penn
Agency:     Schafer|Condon|Carter
Chief Creative Officer:    Tim Condon
Executive Creative Director:    Suzanne Martineau
Copywriter:    Kevin O’Driscoll
Art Director:    Megan Coughlin
Production Company:     Prairie State Printing

Veteran marketing and advertising executive David Selby, 52, has been named president (a newly created position) of Schafer Condon Carter/Chicago. He reports to SCC CEO Tim Condon. At SCC, Selby will be charged with managing agency growth and refining processes for maintaining SCC’s creative product and entrepreneurial culture. Selby most recently served as executive director and co-leader of the marketing officers practice for global executive search firm Russell Reynolds Associates. Prior to that he served as the first chief marketing officer for the Potbelly Sandwich Works. From 1997 to 2002, Selby was with Sears, where he served in several senior marketing roles, eventually becoming the company’s top marketing officer. His marketing career began at Leo Burnett/Chicago, where he spent 18 years working for several clients, including McDonald’s, Walt Disney and Miller Brewing. SCC wrapped up 2008 by announcing new business from Garvey’s Office Products, GoodFoods Group, Land O’Lakes Foodservice and an agency of record win on Armour-Eckrich.

Read the original article.

Campaign will launch Cobra Electronics’ new AURA™ Camera & Driving Hazard Database

CHICAGO (February 17, 2009) – Schafer Condon Carter (SCC), one of Chicago’s fastest growing integrated marketing agencies, continues its run of recent new business wins by announcing its partnership with Cobra Electronics, a leading global designer and marketer of communication and navigation products.

SCC’s initial efforts will focus on the launch of the Cobra Electronics AURA™ Camera and Driving Hazard Database. Work will include public relations and new media marketing and will be led by SCC Grossman, SCC’s public relations group.

“SCC’s integrated business model, specifically their strong integration of public relations and online solutions, was a great match for our strategic marketing efforts for our innovative product line,” says Tony Mirabelli, senior vice president of marketing and sales for Cobra.

“Cobra Electronics has a tradition of aggressively pursuing growth and innovation in all of its product categories,” says Tim Condon, managing partner of SCC.  “We’re looking forward to working with the Cobra team to help continue that tradition.”

This assignment follows SCC being named agency of record for Armour-Eckrich.  SCC wrapped up 2008—its 19th year of consecutive growth—by announcing new business from Garvey’s Office Products, GoodFoods Group and Land O’Lakes Foodservice.  The agency also expanded its creative capabilities following its acquisition and integration of Romani Bros. into its integrated network of marketing units.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company’s innovation and industry leadership. To learn more about Cobra Electronics, please visit: www.cobra.com.

About Schafer|Condon|Carter

SCC is a top independent, integrated services marketing agency with a proven history of producing big brand ideas.  SCC has experienced 19 consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra, Solo Cup and National Cattlemen’s Beef Association.  SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|New Media and Gravitas Sponsorships & Event Marketing.  The agency employs more than 70 people.  To learn more about SCC, please visit: www.sccadv.com.

# # #

Contact:

Liane Adduci
For Schafer | Condon | Carter
312.994.2451
liane@ad-publicrelations.com

Chicago, IL (December 10, 2008) – Armour-Eckrich Meats LLC has selected Schafer Condon Carter (SCC) to develop integrated marketing campaigns for its Healthy Ones, Armour, Eckrich and Margherita brands. Efforts will include advertising, public relations, promotions and online marketing.

“SCC’s integrated business model, strong CPG background and entrepreneurial culture fit well with the marketing opportunities we see for our brands, which go beyond advertising,” says Chuck Gitkin, Vice President, Marketing and Research and Development of Armour-Eckrich Meats. “SCC demonstrated their unique ability to develop compelling brand messages and execute them across a broad spectrum of consumer touch points.”

“We’re excited to be working with everyone on the Armour-Eckrich team to help take their family of brands to the next level,” says Tim Condon, managing partner of SCC. “These are great American brands that have a lot of equity and power.  We look forward to leveraging that power in the marketplace.”

The agency’s first efforts will be in-market in January of 2009.

The Armour-Eckrich assignment follows closely on the heals of SCC being named agency of record for Garvey’s Office Products, GoodFoods Group and Land O’Lakes Foodservice. The agency also expanded its creative capabilities following its acquisition and integration of Romani Bros. into its network of business units.

About Armour-Eckrich

With over a century of experience, the Armour and Eckrich brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausages, bacon and pepperoni, Armour-Eckrich is an important part of mealtime for consumers nationally. In addition to the Armour and Eckrich brands, Armour-Eckrich offers consumers several national and regional brands such as Healthy Ones, Margherita, LunchMakers, Mayrose and Schickhaus.

For more information visit http://www.armour-eckrich.com

About Schafer|Condon|Carter

SCC is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra, Solo Cup and National Cattlemen’s Beef Association. SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|New Media and Gravitas Sponsorships & Event Marketing. The agency employs more than 70 people.

For additional information go to http://www.sccadv.com

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Contacts:
Chuck Gitkin, Vice President, Marketing and Research & Development
Armour-Eckrich
630.281.5037, Charles.Gitkin@Armour-Eckrich.com

or

Liane Adduci (for Schafer|Condon|Carter)
312.994.2451, liane@ad-publicrelations.com