Schafer | Condon | Carter

SCC has launched a new brand-focused campaign for the National Pork Board: Pork® Be inspired℠. The integrated launch includes national TV, national print, and online display media. Pork® Be inspired℠  challenges consumers to find new inspiration with pork. In partnership with the National Pork Board, SCC identified a new target for the brand. “We’re now speaking to the creative, flavor-seeking home cook who’s looking for fresh ideas,” said Gail Carter, Director of Client Services. “The work showcases pork’s ability to inspire your next cooking adventure.”

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Chicago, IL (February 11, 2011) – Schafer|Condon|Carter (SCC), Chicago’s top mid-sized independent marketing agency, is pleased to announce its purchase of the C.C.P. Holden building at 1027 W. Madison Street in Chicago’s West Loop neighborhood. The agency plans to move its operations to the 34,500 square-foot building in the fall of 2011 after an extensive renovation.

C.C.P. Holden, a well-known Chicago political figure, railroad magnate and real estate developer was very involved in the massive reconstruction efforts after the Great Chicago Fire in 1871 and built the Italianate limestone, sandstone, terra cotta, brick and timber structure in 1872. It is one of only a handful of such architectural gems in Chicago. SCC will be working with Chicago-based Widler Architecture on the restoration.  When finished it will be a model of conservation and sustainability.

SCC, listed among the top 20 agencies in Chicago, has seen steady growth and expansion since its start in 1989, and has accelerated that growth in recent years through the acquisition of creative boutique Romani Brothers in 2008, the relaunch of their PR unit under the direction of former MS&L Chief Integration Officer Mike Grossman and the addition of Erika Bye formerly of DoubleClick/Performix to head up their digital media group.  In 2009 it named Leo Burnett veteran and former Sears Roebuck and Co., and Potbelly Sandwich Works CMO, David Selby, President.

SCC has successfully grown revenue every year since its start in 1989. The agency’s client roster includes Armour-Eckrich, Beam Global Spirits & Wine, Allen Edmonds, the National Pork Board, Brach’s, the Chicago Fire Major League Soccer Club, ConAgra Foods, optionsXpress, Prince Tennis, Solo Cup Company, New Chapter Organics, General Mills, Land ‘O Lakes, GoodFoods Group, Rotary International, and the Brunswick Corporation. 2010 billings exceeded $100MM

“SCC has built its culture on a uniquely entrepreneurial approach to growing business that blends rigorous strategic discipline with surprising creative deployment,” said Tim Condon, Founding Partner and CEO of SCC. “The acquisition, restoration, and occupation of this building is consistent with that attitude and demonstrates just how bullish we are about our future and the future of Chicago as a place to do business.”

The Advertising Council has named Schafer Condon Carter Agency of Record for its Making Home Affordable public service advertising (PSA) campaign, sponsored by the U.S. Departments of Treasury and HUD. Launched in 2009, Making Home Affordable is an initiative supported by the Federal Government that provides foreclosure alternatives to homeowners struggling to pay their mortgage. It was developed as part of a plan to stabilize the housing market and help struggling homeowners get relief and avoid foreclosure. SCC will be responsible for developing an integrated PSA campaign including strategic planning, TV, radio, out-of-home and digital creative and public relations. SCC’s campaign for the Ad Council is scheduled to debut in the
second half of 2011.?

SCC has produced a new national TV campaign for optionsXpress, a leader in online options and futures trading with more than $7 billion in customer assets and 370,000 customers. The commercial challenges retail traders to buck the status quo in online trading and embrace the company’s innovative trading tools and options focus. The commercial broke in early January and is airing on multiple networks. optionsXpress is a member of FINRA, SIPC, and NFA.

View TV Spot»

SCC has launched a completely redesigned website for New Chapter, Inc., the category leader in organic vitamins and supplements. The redesigned newchapter.com will continue to serve as the brand’s communications hub–integrating best-in-class design and content to deliver a user experience consistent with New Chapter’s premium position and highly involved consumer target. As AOR for New Chapter, this is SCC’s second redesign in 4 years for the Brattleboro, Vermont-based company.

Visit newchapter.com

Leading men’s classic business and weekend wear shoe company Allen Edmonds, has hired SCC’s PR unit to champion its resurgence on the US fashion scene. The “Great American Shoe Company” designs and produces premium quality shoes for American Presidents, Fortune 500 CEOs and style conscious “young men in a hurry.” The PR effort will include fashion publicity, blogger outreach and A-list seeding.

SCC’s “Carols For Kids” raised nearly $10,000 for WGN’s Neediest Kids Fund on December 16th in Chicago. Check out our team “dancin’ and prancin’” in Pioneer Square on Michigan Avenue with WGN DJ John Williams. Thanks to all for your incredible support!

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SCC is taking to the streets to raise money for WGN Radio’s Neediest Kids Fund. Caroling will take place in Pioneer Square outside the WGN Studios from 12:30-1:30pm on December 16th.  Listen to the John Williams show on AM 720 or come downtown to join us in song!

WGN Radio’s Neediest Kids Fund is a fund of the McCormick Foundation and assists children and youth year-round by supporting non-profit agencies that feed hungry children and provide stay-in-school and job preparation programs for at-risk youth with 100% of dollar contributions going to the service of our community.

Checkout WGN Radio’s Neediest Kids Fund online at http://goo.gl/EmZ4L and donate!

SCC recently launched a new website for Trolli Candy, introducing a new character, the Trolli Troll. The website features the Troll in three humorous videos depicting teenage boys in awkward situations that end up requiring help from the Trolli Troll. In addition to the website, the new digital work includes social media, online advertising and gaming to help further engage teenagers with Trolli Candy and the Trolli Troll.

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